Samsung to unveil new Quantum Dot TV

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Samsung Electronics Co. will unveil upgraded quantum-dot-based light emitting diode (QLED) TV at the upcoming CES 2017 trade show in Las Vegas, hoping to make a headway in the horserace over the next-generation ultra-high definition TV technology title with a technology to meet the infinite contrast ratio of organic light emitting diode (OLED) with better power efficiency and color ratio.

Samsung will showcase a new type of self-emitting 4K (ultra high definition) LCD TV powered by quantum dots, microscopic molecules that emit their own color when hit by light to offer wide color gamut without losing output at January 3-8 CES event, insider sources said.

The battle has become heated between OLED and quantum-dot for leadership in the display technology to replace the mainstream LCD. LG Electronics is the leader in OLED display while Samsung Electronics has been pitching quantum dots.

OLED which does not require backlight meet the demands for thinner and flexible displays. It guarantees excellent contrast, essential for a good picture, but remains tricky to manufacture which explains the costly cost. Plus it can create an annoying burn-in effect and does not have a long lifespan.

The quantum dots Samsung Electronics touts long life and the tiny particles that can create a more diverse range of color. Samsung’s quantum-dot SUHD TV boasts 1 billion won different lights versus 16 million available in typical LED TV.

It, however, had its limit in reaching the perfect contrast ratio of OLED and can create the halo effect that can irritate TV viewers. Samsung claims it has solved these downsides in the new product.

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